Turn Bad Luck into Good Customer Service
Wednesday, 17 March 2010
Each week in our BNI lunchtime meeting, I am expected to get up and tell other members and visitors a little bit about my work in a sixty second snapshot.
If you want to find out a bit more about our weekly meetings, skip to the bottom of this page.
Here's what I had to say this week:
"My name is Jon Ewing and I am from inframes.com ltd, a website design company from Reading.
"You should refer business to me not only for prompt and personal service, but because I also endeavour to bring my clients good luck.
"Let me explain.
"One of my clients is The Audience Club, a members-only website for very low priced London theatre and concert tickets.
"On Monday I was informed that a new member, a Chinese lady, was unhappy with her membership number.
"That's because the Chinese word for 'four' sounds exactly like the word for 'death'. Worse still is a number containing a four and a two, because that sounds exactly like the Chinese words for 'dead body'.
"I immediately delved into the data and manually changed all her records and issued her with the new number 888888. In Chinese, the word for 'eight' is lucky because it sounds like the word for 'prosperity'.
"So this week I'd like you to refer me to anyone who has a customer database and wants to integrate it with their website so that customers can check their accounts online.
"With any luck, I'll be able to help.
"To find out how good your website could be, look into inframes."
I am part of a growing new chapter of the BNI business networking group and we're looking for other Reading-based small business professionals to refer business to.
We meet between 12.15pm and 1.45pm on Wednesdays. If you'd like to come along to a lunch, please drop me a line or give me a call and I'll put you in touch with our organiser.
There's absolutely no commitment required – you just pay a tenner, which covers the cost of lunch at the Strada on the Oracle Riverside - and you'll have a chance to meet existing members and other visitors, introduce your business and of course hand out business cards.