Free Online Marketing Techniques
Wednesday, 28 April 2010
Each week in our BNI lunchtime meeting, I am expected to get up and tell other members and visitors a little bit about my work in a sixty second snapshot.
If you want to find out a bit more about our weekly meetings, skip to the bottom of this page.
Here's what I had to say this week:
"My name is Jon Ewing and I am a website designer from Reading.
"You should refer people to me because I can help them to use the internet to get more business and enhance their reputation.
"This morning I've been having a look at some of the online techniques the election campaigners in my constituency are using.
"The Conservative Party's Alok Sharma is trailing behind - he doesn't appear to be using Twitter and his Facebook page has only got 137 supporters so far.
"Labour's Naz Sarkar is Tweeting about his campaign and has 125 followers. His group Naz Sarkar for Reading West currently has 185 members.
"But screaming into the lead is the Lib Dem candidate, Daisy Benson, who is active on Twitter with 1,382 followers, has a regularly-updated campaign blog, and has a Facebook page with 499 members.
"So what can we glean from all this?
"Simply that these people feel there may be something to gain – possibly a seat in the Houses of Commons – from making use of these free tools provided for marketing themselves and their ideas. So this week my ideal referral would be a company that wants to be doing the same and doesn't know where to start.
"To find out how good your website could be, look into inframes."
I am part of a growing new chapter of the BNI business networking group and we're looking for other Reading-based small business professionals to refer business to.
We meet between 12.15pm and 1.45pm on Wednesdays. If you'd like to come along to a lunch, please drop me a line or give me a call and I'll put you in touch with our organiser.
There's absolutely no commitment required – you just pay a tenner, which covers the cost of lunch at the Strada on the Oracle Riverside - and you'll have a chance to meet existing members and other visitors, introduce your business and of course hand out business cards.