Does Your Site Have a Call to Action?
Wednesday, 12 May 2010
Each week in our BNI lunchtime meeting, I am expected to get up and tell other members and visitors a little bit about my work in a sixty second snapshot.
If you want to find out a bit more about our weekly meetings, skip to the bottom of this page.
Here's what I had to say this week:
"My name is Jon Ewing and I'm from inframes.com ltd in Reading, a website design and development company from Reading established more than ten years ago.
"You should refer people to me because I help people make more money from their website.
"This week I'm going to be doing some work for David from Blue Sky Independent Financial Advisers and one of the things we're going to be looking at is a Call to Action.
"A Call to Action is very important on a website. It's all very well getting someone to come to your site, but what if they just browse and leave – even if they intend to come back one day, they might not. They might forget or go elsewhere. So you need something on your site to convince them to move ahead with their purchase there and then.
"A Call to Action might be a limited-time discount on a product or a free gift, but for a company of financial advisers from Reading, that's less practical. In a case like that, you're hoping to get a lead rather than a sale. You want a name, an email address and a telephone number. And members of the public won't give that to you freely – they expect something in return. Maybe it's a voucher for a free telephone consultation or a free ebook they can download.
So this week I'd like you to go away and look at your own website and ask yourself if it has a Call to Action. And if it doesn't, give me a call, and maybe we can work on one together.
"To find out how good your website could be, look into inframes."
I am part of a growing new chapter of the BNI business networking group and we're looking for other Reading-based small business professionals to refer business to.
We meet between 12.15pm and 1.45pm on Wednesdays. If you'd like to come along to a lunch, please drop me a line or give me a call and I'll put you in touch with our organiser.
There's absolutely no commitment required – you just pay a tenner, which covers the cost of lunch at the Strada on the Oracle Riverside - and you'll have a chance to meet existing members and other visitors, introduce your business and of course hand out business cards.